Art Direction by Pete Jones

DIRECT  client  GREAT ORMOND STREET HOSPITAL CHARITY

“ As a clinician myself

I sometimes need to have conversations whereI tell parents in the simplest of terms that their child may not survive ”

A frank straight-talking letter brought in £13,000 000 for Great Ormond Street Hospital Charity.

After a restart we decided to ask

a Professor of Clinical Research to write an account of his day to day work and this account is what we used.

Creative mock up as no samples were ever handed out during my time at Proximity.

Read the letter here

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