An unexciting, frank straight-talking letter brought in over £13 million for Great Ormond Street Hospital charity. After a restart on this brief we decided to ask a Professor of Clinical Research to write an account

of his day to day work and this is what we used.

It’s easy to dismiss Direct in favour of other more dynamic channels but ask yourself, would Great Ormond Street hand back the money?

“As a clinician myself I sometimes need to have conversations where I tell parents in the simplest of terms that their child may not survive”

£13,000,000 response earned for Great Ormond Street Hospital


Art Direction by Pete Jones                                                                                                                      Work  About  Contact