£13 million response

great ormond street hospital legacy letter. a very simple brief turned into a huge response piece because we stopped halfway through ripped up what we had done and rewrote a pack devoid of any colourful creative. just the facts. we asked one of the clinical research professors to give us an account of his work and that account is what we printed. we’re humbled and pleased with the response. copy professor david goldblatt and diane williams


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