£13 million response

great ormond street hospital legacy letter

a very simple brief turned into a huge response piece because we stopped halfway through ripped up what we had done and rewrote the pack devoid of any colourful creative. just the facts. we asked one of the clinical research professors to give us a day to day account of his work and that account is what we printed. we’re humbled & pleased with the response

internal work in progress/mock-up/discussion piece as samples were never issued

Client

Great Ormond

Street Hospital

Charity

Agency

Proximity

Job

Increase legacy

donations

Art Director

Pete Jones

Writers

Diane Williams

David Goldblatt

2017

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