£13,000,000 response. Great Ormond street hospital legacy letter

"As a clinician myself, I sometimes need to have conversations where I tell parents in the simplest of terms that their child may not survive"

Yep,, I know, this work looks pretty ordinary but the response wasn't. A very simple brief brought in over £13,000 000 because we stopped, ripped up what we had first produced and rewrote the pack devoid of any colourful creative. We asked the Director of Clinical Research, Professor David Goldblatt, to write a frank account of his work and that is what we used. We’re humbled and pleased with the huge response. Internal work in progress/mock-up/discussion/briefing piece as samples were never provided

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Pete Jones casino45@mac.com