£13 million response. great ormond street hospital legacy letter

Yep,, I know it looks pretty ordinary but the response wasn't.

A very simple brief turned into a huge response piece because we stopped, ripped up what we had done and rewrote the pack devoid of any colourful creative.

Just the facts. We asked the Director of Clinical Research, Professor David Goldblatt, to write a frank, account of his work and that is what we used.

We’re humbled and pleased with the huge response.  Internal work in progress/mock-up/discussion/briefing piece as samples were never issued. 

a big thank you to the lady who donated £143,613