Art Direction by Pete Jones

CHARITY  client CANCER RESEARCH UK

Why wait for a brief?

This bucket hung down the main stairwell at TBWA GGT for a month and collected just over £300 in spare change for UNICEF.

It didn’t have a brief, it just went up overnight.


Why wait for a brief?

This doordrop was put together off the back of another Cancer Research UK brief I was working on at the time.

The pen formed the lump and encouraged completion of the ask.

The headline stated that in the right hands the pen could help defeat breast cancer.

Art Direction by Pete Jones

CHARITY  client UNICEF CANCER RESEARCH UK

                     ADPJ                                                                                                                                                                                       Work    About                               Cover.htmlWork.htmlAbout.htmlshapeimage_1_link_0shapeimage_1_link_1shapeimage_1_link_2