CHARITY    client CANCER RESEARCH UK

Why wait for a brief?

This bucket hung down the main stairwell at TBWA GGT for

a month and collected just over £300 in spare change for UNICEF.

I didn’t have a brief, it just went up overnight when no one was looking.

Why wait for a brief?

This doordrop was put together off the back of another Cancer Research UK brief I was working on at the time.

The pen formed the lump and encouraged completion of the ask.

The headline stated that in the right hands the pen could help defeat breast cancer.


CHARITY  client UNICEF

PETE JONES 07956 359 371   CASINO45@ICLOUD.COM   2022

              Pete  Jones                                                                                                                                                                                           Work      About                               Cover.htmlWork.htmlAbout.htmlshapeimage_3_link_0shapeimage_3_link_1shapeimage_3_link_2