Charles Wells family brewery. Pitch win

We were a week into a new agency and everyone was watching to see what we were going to do We took the brief home over a weekend and worked all day Saturday: nothing. Then I got to thinking about how my old boss would approach this. Gas at WMGO would do something really odd but relevant such drawing everything in chalk

This fitted in as we had zero photography budget. It worked across everything from Outdoor to Trade press. I illustrated the press and posters and we hired a real life Landlord to hand draw the 96 sheet press stunt which took three days to complete