charles wells, pitch win

across 48 sheets, ambient and trade press providing a strong graphic brand id. when i was at wmgo i noticed many pubs had guest beers chalked on blackboards, this formed the look and feel the brewery bought into. the 96 sheet ambient press stunt took 3 days to draw to complete. lucky for the real life landlord involved it didn’t rain. i illustrated all the other press & posters. the chalk idea worked for trade press & was used to advertise other charles wells beers. agency laing henry/saatchi & saatchi

outdoor. 48sheet posters

96 sheet. press stunt took 3 days to complete

chalk idea also worked for trade press

PETE JONES ART DIRECTOR

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