And some people think Direct has had its day

Great Ormond Street Hospital needed to raise £143,613 to buy a new surgical microscope as the old one was almost beyond use. It was needed to perform operations on tiny blood vessels and nerves Within days of this pack going out a lady was so moved she donated the £143,613. The pack then went on to reach its original target. Agency internal mock up as no samples were issued

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drawing up for first creative WIP