the film was written by Connor Stevens and Charlie Ditchfield
Honda Formula One racing amplification ideas
The ECD at Digitas knows I’m a formula one junkie. Although i’m a long term loyal Ferrari fan she brought me in to help out on a Honda formula one brief for a long format film. To advise creative to inform other agency staffers to lend love and enthusiasm to the process. Honda are a supplier to both RedBull Racing teams. The film was to drumroll the start of this season, based on Honda’s obsession with engineering where tiny adjustments at the factory can have huge benefits on track. The ideas were there to amplify the creative thought across different social media, Instagram etc and racing related sites
