LLOYDS ASKED FOR BRAVER WORK THEN RAN IT

Club Lloyds is very clever way of offering extra benefits to account holders to keep them from moving to another bank.

This simple brief was a nudge to Lloyds' account holders who still hadn’t upgraded to Club Lloyds. I wrote the outer line believing it would be far too political to present but the clients all said yes. They got behind it and they ran it. Even more relevant today then back in 2017.   Agency / Proximity