LLOYDS ASKED FOR BRAVER WORK THEN RAN IT

Club Lloyds is very clever way of offering extra benefits to account holders to keep them from moving to another bank.

This simple brief was a nudge to Lloyds' account holders who still hadn’t upgraded to Club Lloyds. I wrote the outer line believing it would be far too political to present but the clients all said yes. They got behind it and they ran it. Even more relevant today then back in 2017.   Agency / Proximity


Ask yourself.. When did your relationship manager last call?  How local is your relationship manager? How would you rate their knowledge of the local economy and the trends affecting business in your region?

LLOYDS short fold mailer

This was a last minute brief to find an effective and engaging format. A follow up to a previously successful pack, this mailer urged SME’s to re-evaluate their existing business banking based on an insight that relationship managers at other banks didn’t offer a level of service as personal as Lloyds.  My concept, artwork by Lucy Aird.  Agency / Proximity


Mostly A

Excellent. You’ve almost had a taste of life

as a Lloyds Bank customer.....get in touch.

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