How many times do clients ask for braver work and never run it?

Club Lloyds is very clever way of offering extra benefits to account holders to keep them from switching. This simple brief was a nudge to Lloyds' account holders who still hadn’t upgraded to Club Lloyds. I wrote the outer line believing it would be far too political to present but the clients all said yes. They got behind it and they ran it Even more relevant today then back in 2017.   Agency / Proximity

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