Art Direction by Pete Jones

DIRECT   client  LLOYDS BANKING GROUP

Cojones

Hows your Spanish?

This was a never-going-to-leave-the agency-idea that left the agency.

The brief was for a reminder to account holders who still hadn’t signed up to the benefits of Club Lloyds. 

It fell plumb in the middle of the Brexit referendum. Although it was scamped up for a laugh we presented it internally. The suits and planners soon dismissed it. However the creative group heads insisted on presenting it, a brave client loved it and another senior client ran it.

Truth be told the clients were really fucking pleased and sighted it as the kind of work they wanted to see more of from  Proximity.

Agency mock up as I got the boot a week later. Theres gratitude for you.




Art Direction by Pete Jones

DIRECT   client  HALIFAX  / LLOYDS BANKING GROUP

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Art Direction by Pete Jones

DIRECT  client  LLOYDS BANKING GROUP

Lloyds Commercial banking

Aimed at company finance directors of SME’s to re evaluate their current banking arrangements. It used a short fold and coin to allow answers to be scratched off.

Ask yourself some hard questions about your bank.

Ask yourself when did your relationship manager last call you? A. Last week B. Not this year. C. I don’t have one

Mostly A. You’ve almost had a taste of life as a Lloyds Bank Customer