Art Direction by Pete Jones

DIRECT  client NEWSPAPER MARKETING AGENCY

Banana desk drop

When the Newspaper Marketing Agency asked us to promote their creative press awards we used ads that had already run.

The NMA existed to promote press advertising. One way was through creative awards the ANNA’s.

Our brief was to grow awareness and entries. We did this by hijacking well known award winning press ads.

Referencing Wieden’s Honda ad one execution saw 1000 bananas with hand written lines written in biro sent to creative teams across London.

Art Direction by Pete Jones

DIRECT  client NEWSPAPER MARKETING AGENCY

Office poster

Printed on newsprint recreating a page from the Mirror which carried the Timberland ad, sent to teams across London agencies.

The post it urged teams to

rediscover the lost craft of newspaper advertising and win £25k @ www.theannas.co.uk

Art Direction by Pete Jones

DIRECT  client NEWSPAPER MARKETING AGENCY

Peter Souter Economist shredder puzzle