Newspaper Marketing Agency. Banana Deskdrop

When the NMA asked us to push their creative awards we used ads that had already run

The Newspaper Marketing Agency aimed to raise the profile of national newspaper advertising. A way to achieve this was to encourage better creative. So they ran an annual award with a £25,000 team prize. We created awareness by targeting teams by hi-jacking previously award winning ads, pushing the same high standards.  Agency / TBWA/GGT

Remember Wiedens’ Honda ad about the joy of writing in biro on a banana? 1,000 Bananas with hand written headlines were delivered to creative teams across London


Pete Jones