Art Direction by Pete Jones


Mother’s Day best advice animation connects P&G brands with millions of busy mums. The platform is aimed at 25-54 year old women bringing together content commerce and community.

As part of the run up to mother’s day we ran a competition to win tickets to the hit musical Mamma Mia. Readers were asked to send in the best advice their mums had given them, these were shared on the site. We picked the most popular answers and turned them into an animated film.

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