A topical idea that was never meant to leave the agency, left the agency. Club LLoyds is a mix of benefits designed to retain account holders. The brief asked for a sign up reminder letter. At the same time Brexit was everywhere and a second round of voting was becoming real. The Suits refused to present but the Creative Group Heads did and a brave client up and ran it

Halifax Prize Draw reminder. The brief called for a letter nudging saving account holders to register for a monthly prize draw.  A large cheque felt closer to the excitement of winning than another letter

Mac visuals/ presentation mock up

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