microsite
The first ever automotive online launch. These web pages had three functions in creating a real feel for the car providing specific tech information and providing an opportunity to test drive. The sheer drama created by a combination of leading edge films, video audio stylised photography and key facts together with an extended test drive offer concluded in users booking that ultimate driving experience
role
As Brand Guardian, Senior Art Director and as an owner my role was to present initial concepts internally and to senior clients. Find & brief our production company brief photography with Martin Beckett for the shoot at the track and stills in the studio
film
As the car was designed for pure driving obsessives a ninety second film was the perfect intro to a microsite that provided a complete interactive experience. The film captured the raw excitement and beauty of the VX turbo by putting the designer against the machine. It was as if the designer and the car were testing each other ending in a dramatic climax. The launch was complimented by streaming banners posted on appropriate lifestyle automotive sites. Press directed readers to the microsite where visitors enjoyed an immersive 360 interactive experience that allowed them to strip the car down and explore the engineering within. All cars sold
ownership
The advertising was so compelling I bought a VXT and owned it for 17 years. Vx220.org.uk was the online hub that held the owners together. All aspects of VX turbo ownership were shared and discussed here. Vauxhall should have bought this site and owned the owners relationship with the brand, influencing decision making from buying spares to steering decisions about their next car. TBWA\GGT
