Our brief was to increase membership and site visits using electronic poster sites located close to established London galleries. The idea was to turn the sites into light boxes
These electronic sites conveyed the idea of paintings resting on light boxes hence the faint image seen through the back of the canvas
The paintings featured were the Art Fund’s most recent saves
Results 50% increase in recorded hits at artfund.org.uk and 1,309 new members
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The two paintings featured
were the most recent works
of art saved by The Art Fund
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Without The Art Fund, you’d have seen the back of it. Since 1903, Art Fund members have helped save 850,000 works of art for British Museums and galleries. Join at www.artfund.org
