The chalk idea was also used across trade press
Hand drawn by the Art Director. Charles Wells were looking for an authentic cask conditioned look and feel. Many of the pubs in Soho had guest beers chalked up on blackboards so this became the core idea. The posters would look as if a Pub Landlord had drawn them
I illustrated the press & posters and we asked the brewery to lend us a real pub Landlord to hand draw the 96 sheet press stunt
As red chalk would not show up on black cartridge, I had to buy red lipsticks
