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off the back of the public outrage towards the very graphic benetton 48 sheet posters
one of which was the heavily blood stained clothing of a dead croatian soldier. this idea involved posting a persil 48 sheet next to every benetton 48 sheet . it was presented but persil weren’t brave enough. the idea went on to win a bronze creative circle for best ad that never appeared. homeHome.htmlshapeimage_1_link_0