Persil press stunt

Remember the graphic Benetton posters? One featured the heavily blood soaked uniform of a dead Croat soldier.

The idea involved Persil buying space next to the Benetton poster.

Presented but Persil weren’t brave enough, the work went on to win a Bronze Creative Circle for Best Ad that Never Appeared. 

PETE JONES 07956 359 371   CASINO45@ICLOUD.COM   2022

              Pete  Jones                                                                                                                                                                                           Work      About                               Cover.htmlWork.htmlAbout.htmlshapeimage_2_link_0shapeimage_2_link_1shapeimage_2_link_2