persil. cheeky press stunt. creative circle bronze

Off the back of the public disdain towards the very graphic Benetton poster campaign of 1996, this idea involved posting a Persil 48 sheet next to a Benetton 48 sheet.

It was presented but Persil weren’t brave enough. The poster went on to win a Bronze Creative Circle for Best Ad that Never Appeared.  Agency / TBWA