L&Q shared ownership. Campaign thought. PricedIn

L&Q are one of the largest shared ownership companies in the UK. This freelance brief was to create an overall idea that could work across everything. Set against a background of rising house prices and a lack of affordable housing, PricedIn offered the promise of ownership  My role was purely conceptual to provide the campaign thought: PricedIn. Once bought internally and presented to the client the agency ...named YOU... then set about rolling it out PricedIn has been helping L&Q provide Londoners with their first home since winter 2012

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Campaign Thought