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Proximity. Staff welcome pack.

Proximity relocated from Marylebone to Bankside in March 2015. This welcome pack provided staff with all the info needed to get acquainted with the new location. Using local icons to build the agency name, the idea reflected the vibrant Bankside neighbourhood and was at the heart of the pack Design ran across tote bags, mugs, posters and invite emails to clients. Some images were stock otherwise I went out with my camera. The P came from a neon sign at the old offices and formed a link with the past. Artwork by Kevin Layzell

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