We launched the world’s first mobile video calling from 3 with a series of online teaser virals. Emails followed featuring video clips about the features of 3 services. A cd-rom was created showcasing highlights of the service. This was given away at numerous venues and events.  A mailing featuring a mini cd-rom was also sent to prospects Responders were directed to the online registration microsite

The films on the cd-rom were so well received the client asked if they could run on TV. The objective was to generate a list of 5000 names for profiling, 50% of which chose to register via the 3 space area of the microscope. This provided rich attitudinal and targeting data

In the event 10,000 prospects registered with 75% completing the full online data gathering process. In addition the viral films gained cult following with two appearing in the global list of top ten virals

Waxworks Fast forward to post launch and we still looked for ways to showcase 3

Living with a Beauty Therapist meant the waxworks ad was always going to happen

Goalposts. The idea of pictures coming to life was also an easy way to showcase video messaging