A topical joke that was never meant to leave the agency. Club LLoyds is a mix of benefits designed to retain account holders. The brief asked for a reminder letter offering a final opportunity to sign up. At the same time Brexit was everywhere and a 2nd round of voting was becoming real. The suits refused to present but the Creative Group Heads did And a brave client up and ran it

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Halifax Prize Draw reminder. The brief called for a letter nudging saving account holders to register for a monthly prize draw. A large cheque felt closer to the excitement of winning than just another letter from the bank