Headline : Without The Art Fund you’d have seen the back of it.
The Art Fund campaign on behalf of galleries, museums and their visitors to ensure works of art remain on permanent public display. Our brief was to increase membership and site visits using electronic poster sites close to established London galleries. These sites conveyed the idea of paintings resting on light boxes hence the faint image seen through the back of the canvas. Results 50% increase in recorded hits at artfund.org.uk & 1,309 new members detail
