This is a miserable time for people who want to be in advertising. But for people who want to work out advertising its never been more interesting. How to define success? Where to experiment? Are we better off earning attention or buying it? Do we buy media at all? Is your target audience a ‘who’ or a ‘when’? Does a ‘who’ refer to an individual or a community? Branded content or branded utility?
Invite. Verge, Ogilvy Digital Summit. Open to clients and staff held at the British Library who’s iconic bronze gates lent their design
