the art fund. six sheet posters

The Art Fund campaign on behalf of galleries museums and their many visitors to ensure works of art remain on permanent public display.

Our creative challenge was to build awareness and increase membership using back-lit six sheet posters cleverly sited near mainstream galleries.

These bright electronic sites helped convey the idea of light boxes hence the faint image seen through the back of the canvas. The two paintings featured were the latest success stories saved for public enjoyment.

Results, 50% increase in recorded hits on the site and 1,309 new members.  Agency / OgilvyOne / Freelance


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