the art fund. six sheet posters

the art fund campaign on behalf of galleries museums and their many visitors to ensure works of art remain on permanent public display the creative challenge was to build awareness & increase membership the executions used back-lit six sheet posters cleverly sited very near mainstream galleries

these bright electronic sites helped convey the idea of light boxes, hence the faint images seen through the back of the canvas

results. 50% increase in recorded hits on the site, increase in awareness, 1,309 new members. ogilvyone. writer dominic corp


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