Showing the backside of famous paintings increased site visits.

The Art Fund campaign on behalf of galleries museums and their visitors to ensure works of art remain on permanent public display. This brief’s aims were increased awareness & membership using 6 sheets sited near major galleries.

These electronic sites helped convey an idea of light boxes hence the faint image seen through the back of the canvas. The idea worked a treat at night. Turnaround including weekend photography was just two days.

Results: 50% increase in recorded hits at artfund.org.uk and 1,309 new members.      

Art Direction by Pete Jones                                                                                                                      Work  About  Contact                             

50% increase in site visits for The Art Fund

Clever use of back lit six sheet posters.