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the Art Fund campaign on behalf of galleries museums and their many visitors to ensure works of art remain on permanent public display & not hidden by private collectors 
our creative challenge was two fold, to build awareness and increase membership using six sheet posters cleverly sited near major galleries
these bright electronic sites helped convey an idea of light boxes, hence the faint image seen through the back of the canvas
results: 50% increase in recorded hits on the Art Fund site and 1,309 new members. homeHome.htmlshapeimage_3_link_0