Turning around The Art Fund
The Art Fund campaign on behalf of galleries museums and their many visitors to ensure works of art remain on permanent public display and not hidden away in private collections. Our challenge was two fold, build awareness and increase membership using six sheets sited near major galleries these bright electronic sites helped convey an idea of light boxes hence the faint image seen through the back of the canvas. Results: 50% increase in recorded hits on The Art Fund site and 1,309 new members
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