Art Direction by Pete Jones

BACK LIT SIX SHEETS

Headline:
Without The Art Fund, you’d have seen the back of it
Backlit six sheets work as light boxes, showing a faint image through the back of the canvas.
The Art Fund campaign on behalf of galleries, museums & their visitors to ensure works of art remain on permanent public display. The brief had two aims, to increase awareness and membership using six sheet posters cleverly sited near major galleries.
These electronic posters helped convey an idea of light boxes hence the faint image seen through the back of the canvas. Turnaround including weekend photography was just two days.  Results: 50% increase in recorded hits at artfund.org.uk and 1,309 new members.

Poster detail hereThe_Art_Fund_2.htmlshapeimage_1_link_0
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