A vanity project for the CDs at OgilvyOne. The Art Fund campaign on behalf of galleries museums and their many visitors to ensure art remains on permanent public display. As both CD’s were busy the brief came to me. The challenge was to increase awareness and membership using back lit six sheets sited near major London galleries. These electronic posters helped convey an idea of paintings resting on light boxes hence the faint image seen through the back of the canvas. Results, 50% increase in recorded hits at artfund.org.uk and 1,309 new members