the economist dooh

Its true, you can easily lose your valuables on the New York subway. Specially email addresses and mobile numbers.

Part of The Economist’s initiative to increase sales in the states. Using MTA's ‘On the Go’ touch screen digital network, user could tap the screen and enter their mobile number or email to get a free Economist article sent directly to their phones or their desktop.

This campaign referenced the upcoming american presidential election seen through the Economist’s impartial coverage. The ads displayed on 18 screens at 5 stations across New York. The posters ran for 15 seconds every 2 minutes. The campaign lasted 4 weeks.

Agency / Proximity