specially if theres a clever ad to tempt you into handing em over. this was part of The Economist DOOH initiative to increase sales in the states
using MTA’s on the go touch screen digital network commuters could tap the screen & enter their cell phone number or email address to get a free article sent direct to phone or desktop
the ads referenced the US presidential election seen through The Economist’s impartial coverage. the ads displayed on 18 stations across New York and ran for 15 seconds every 2 minutes. the campaign lasted 4 weeks