digital out of home running on the new york subway

part of the economist’s initiative to increase sales in the states. using mta’s ‘on the go’ touch screen digital network, user could tap the screen and enter their mobile number or email to get a free economist article sent directly to their phones or desktop

the campaign referenced the upcoming american presidential election seen through the economist’s impartial but in-depth coverage. the ads displayed on 18 screens at 5 stations across new york city the posters ran for 15 seconds every 2 minutes. the campaign lasted 4 weeks