The Economist DOOH initiative to increase sales/subscriptions in the States. Using MTA’s on the go touch screen digital network commuters could tap the screen and enter their cell phone number or email address to get a free article sent direct to phone or desktop. The ads referenced the American Election seen through The Economist’s impartial and in-depth coverage.

They ads were seen by 42,000 commuters, displayed on 18 stations across New York and ran for fifteen seconds every two minutes. The campaign lasted four weeks.

Art Direction by Pete Jones                                                                                                                      Work  About  Contact                             

Grabbing commuters valuables

on the New York subway

Email addresses and cellphone numbers were the most popular items taken.