Grabbing email addresses and cellphone numbers on the New York subway

As I remember it The Economist wanted to increase sales in the United States so they launched a digital out of home campaign.  More like, drop what you’re working on and help out on this Economist brief for a couple of hours.  

Using MTA’s on the go touch screen digital network commuters could tap a screen and enter their cellphone number or email address to get a free article sent direct to phone / desktop. The ads referenced the presidential election seen through The Economist’s impartial in-depth coverage.

In the four weeks the campaign lasted, the ads were seen by over 42,000 commuters, across 18 subway stations in New York, including City Hall, 8th Avenue, Herald Square, Brooklyn Bridge. The ads ran for fifteen seconds every two minutes.