The Economist DOOH initiative to increase sales/subscriptions in the States. Using MTA’s on the go touch screen digital network commuters could tap the screen and enter their cell phone number or email address to get a free article sent direct to phone or desktop. The ads referenced the American Election seen through The Economist’s impartial and in-depth coverage.

They ads were seen by 42,000 commuters, displayed on 18 stations across New York and ran for fifteen seconds every two minutes. The campaign lasted four weeks.