halifax. Big cheque direct letter

The clients, the suits and the planners developed a letter brief to encourage savings account holders to register for entry into the free monthly draw

Instead of a letter I presented something that felt much closer to the excitement of winning. In the end the client couldn’t/wouldn't raise the extra costs for the change

in print spec and it was scaled down to work at A3.   Agency / Proximity


Pete Jones casino45@mac.com