Ninety second film

Directed by Rob Harvey (Gladiator SFX) and starring Neils Loeb the VX220 Turbo designer, it was shot over three days at Bedford aerodrome. Stills took place at the same time and later on in a studio. The film captured the raw excitement and beauty of the VX turbo by putting the designer against the machine it was as if the designer and car were testing each other ending in a dramatic climax

The launch was complimented by streaming banners on appropriate lifestyle and specialist automotive sites. Press directed readers to the microsite where visitors enjoyed an immersive 360 interactive experience that allowed them to strip the car down and explore the engineering

Role, Brand Guardian, Senior Art Director

Present initial concepts internally and then to senior clients sign off on internal design brief Find and brief production company (Six Films) find and brief photography, integrate it with filming days & arrange studio shoot. Develop microsite design and digital work with above the line agency to integrate press attend meetings with clients at significant stages leading to final edit & approval

Ownership

Every one of the 1,945 VX220 Turbos Lotus built sold. I was one of the lucky owners Sometimes you can get really involved with a brand. Part of the fun was belonging to vx220.org.uk that drew owners together. Vauxhall missed a trick by not setting up this site and owning the brand relationship.

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Automotive

The first ever online automotive launch. Every car built was sold

The Vauxhall VX220 turbo needed to be experienced to be believed. The only way to demonstrate all its capabilities to the maximum and to give petrolheads an example of the adrenalin rush that came with the driving experience was to provide a virtual experience

The VX220 turbo microsite, the first ever online automotive launch. These web pages had three functions, in creating a real feel for the car providing specific technical information and providing an opportunity to test drive. the sheer drama created by the combination of leading edge films, video, audio, stylised photography and key facts together with an extended test drive offer concluded in users booking that ultimate driving experience

As the car was designed for pure driving obsessives a 90 second film was the perfect intro to a microsite that provided a complete interactive experience