⧀⧀

⧁

⧀

SOLD OUT

Vauxhall

vx220 turbo launch

“ This is driving pared down and hardened until all the frills and peripheral distractions have been excised. It provides the kind of serious hands-on excitement you only get from an out and out sports car. It is in essence an ultimate drivers car ”

The first ever automotive online launch

The Vauxhall VX220 turbo needed to be experienced to be believed. The only way to demonstrate all its capabilities to the maximum and to give petrolheads an example of the adrenalin rush that came with the driving experience was to provide a virtual experience

Microsite

These web pages had three functions in creating a real feel for the car providing specific tech information and providing an opportunity to test drive. The sheer drama created by a combination of leading edge films, video audio, stylised photography and key facts together with an extended test drive offer concluded in users booking that ultimate driving experience

Role

As Brand Guardian , Senior Art Director and owner my role was to present initial concepts internally and to senior clients. Find and brief our production Co and brief Martin Beckett for the shoots at location and stills at the studio

Film

As the car was designed for pure driving obsessives a ninety second film was the perfect intro to a microsite that provided a complete interactive experience

The film captured the raw excitement and beauty of the VX turbo by putting the designer against the machine. It was as if the designer and the car were testing each other ending in a dramatic climax

The launch was complimented by streaming banners on appropriate lifestyle automotive sites Press directed readers to the microsite where visitors enjoyed an immersive 360 interactive experience that allowed them to strip the car down and explore the engineering