How the dullest estate car ever launched turned into two Cannes silvers

This estate car looked like all other estate cars, big and dull. But because the Vectra estate was the largest estate in its class our challenge was to bring this to life in an unusual but relevant way The idea involved an extremely long shopping receipt. At intervals along its 2.5m a headline compared its load capacity to other estate cars. The pack won in the automotive and flat packed mailing categories