vauxhall vectra estate. direct launch. 2 CANNES SILVERS

Because the Vectra was the largest estate car in it’s class our challenge was to bring this to life in an unusual but relevant way, for not much time or money.

The idea involved an extremely long shopping receipt. At intervals along it’s 2.5m, a headline compared its carrying capacity to that of other estate cars.

The pack won 2 Cannes Silvers, in the Automotive and Flat Packed Mailing categories.   Agency / TBWA/GGT