vauxhall. vectra estate. direct launch

because the vectra was the largest estate car in it’s class our challenge was to bring this to life in an unusual but relevant way and for not much money. and in not a lot of time. the idea involved an extremely long shopping receipt, at various intervals along it’s 2.5m, a headline compared its carrying capacity to that of other estate cars

the pack won two cannes silvers, in the automotive category and in the flat packed mailing category. agency tbwa/ggt

PETE JONES ART DIRECTOR

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