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Art Direction by Pete Jones

WHAT IF?   client  VOLVO

Volvo safer roads/teaser

What if Volvo owned safer roads as well as safer cars?

Fart is the Swedish for speed so with a bit of a mash up with English this seemed a good place to start. 

What seems a fun teaser campaign could easily turn much more serious with Volvo pressing for more speed cameras...better to lose your licence than your life.

Maybe Volvo could offer free online speed awareness courses, I’ve been on a course and I did learn a huge amount. Why wait until you’re caught speeding to go on a course?

Outdoor would get the message out to all drivers.