WHAT IF?    client  VOLVO

Safer roads/teaser

What if Volvo owned safer roads as well as owning safer cars?

Fart is the Swedish for speed so with a bit of an English Swedish  mash-up, this seemed like a good place to start. 

What looked to be a fun teaser campaign could easily turn serious with Volvo pressing for more speed cameras...better to lose your licence than your life.

Maybe Volvo could offer free online speed awareness courses, I’ve been on a course and I did learn a huge amount. Why wait until you’re caught speeding to go on a course?

Outdoor would get the message over to all drivers.

PETE JONES 07956 359 371   CASINO45@ICLOUD.COM   2022